The late 20's(Shouwa genroku) of the culturewas full bloom.
The culture's amplitudewas getting bigger,
and people's sense of value had become various.

There was the sophisticated Luce Rotary Coupe
on the top of the wave of that era.
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*They create various newness by full slotle in 1969 forwarding brighter 70's.

*May--All the lines of "Toumei highway" was opened.
Jun--the atomic vassel "Mutsu" was lunched.
July--The U.S. space ship "Apollo 11" was launced on the moon, Armstrong captain marked the first step of the all human been.

In the streets, women who wore jeans or pants mixed women with short skirts which was extreamly popular at that time,and a new cordinate was born.
Sumitomo bank established the first money drowers in Japan so that they could offer faster serivice.


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*It was in this year, 2 doors refugirator was appeared and the epoc of the frozen food had begun.
"Shouwa genroku" accerelated more, and Roza Ogawa swayed her white short skirts shouting "oh! Moretsu".
("oh! powerfull." It's TV commercial in JAPAN)"

*A stereo in car by a type of cartridge began to be very popular, and some people demanded more high-grade and new type of a car.
Finally, it appeared Luce Rotary Coupe which is a kind of italian Carozzeria and industrial arts.(on October 1969)

It was a common that a high-grade car is just a black sedan with a driver,but Luce turned it over.
It has a engine of new 13A type 126ps on a hard top's body, it accepted a type of FF at first in this same class.
Its style which is full of opening except a triangle's window is high grade, and it had a high equipment that is an air-conditioner, a power window, a power sterling, and a stereo in a car.

Against young generation which began to use a car as a method of self-expression, this car stimulates a fashion's sense of adults and show us the world of high grade's personal car along a high-developed time.